Food Truck Design

Have a gouda one!

Vine & Swine is a charcuterie and wine food truck, ideal for romantic date nights or park picnics. Embracing the ambiance of European cafes, my design incorporates a neutral color palette and delicate fonts to give a sense of sophistication and charm.

Prototyping

To enhance the food truck's authenticity, I developed packaging prototypes, established a uniform of baseball caps and T-shirts for employees, crafted a sandwich board for display outside the truck, and created an Instagram feed with visually appealing food images to inform and attract customers.

Branding

In order to maintain a minimalist aesthetic for the food truck, I opted for a neutral color palette accented by shades of green and light pink. Adding a touch of humor to the truck's elegance, I designed a logo featuring a pig holding a toothpick alongside a cube of cheese. To ensure consistency, I integrated the pig motif throughout the food truck, including around vents and other less visually appealing areas.